At One Stop Marketing Solutions we understand the importance social media plays in the marketing of small businesses. Social Media has the power to build your brand, get feedback from your customers and of course increase sales. With that in mind, we have created a list of tips to help you maximise it’s benefit in 2017.
Be useful: Nobody wants to be flooded with the same advertisements every day from your page. It’s important to post useful or interesting content for your customers who may not already be interested in your product.
Run competitions: Now we’re not saying plough hundreds of euro into giving away your stock everyday however a well planned competition can garner interest in your social media profile and allow you to reach a much wider audience.
Get your timing right: There’s no point putting time and effort into your social media if nobody is listening. Timing your posts correctly can have a massive difference when it comes to views. On Facebook for example, on average, 1pm – 4pm usually gets the most interactions where as the worst times are weekends before 8 am and after 8 pm.
Don’t set up accounts on every platform: Time is a precious thing, especially in business. You can sometimes spread yourself across too many social media platforms which will end up taking up too much of your working day. Pick some of the more regularly used such as Facebook or Instagram and get it working for you.
Make use of paid ads: Putting small amounts of money into your social media accounts would be highly advisable. For small investments you can see a positive return, especially when you compare it to the likes of print advertising and the high costs usually associated with it.
Give your page a voice: This is one most people miss out on but giving your page its own unique tone or voice is key to the success of working with social media. Give it a personal touch and allow it to show who you are. Some of the more successful businesses after all go into detail of how their businesses came about. Take The Dough Bros in Galway for instance.
These are just some tips for social media which you can use when promoting your business online. If however you would much prefer to stick to what you do best, feel free to contact us today to discuss outsourcing your social media management to the industry experts.