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What is SEO?

Search Engine Optimisation (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website to users of a search engine such as Google. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.

Why is SEO important?

It helps you build your brand

Building a brand requires considering both what you provide, and what people say about it. If you keep this relationship in mind as you develop your SEO strategy, you can select keywords and create content that’s in line with the image you want your brand to have. Then, your online presence will reflect your ideal branding and help you establish it with your target audience.

More website traffic

The main goal of SEO is to improve your site’s rankings in the search results. Beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads. If you want to bring more users to your site, SEO is the best way to accomplish this goal.

No need to pay for ad space

One of the biggest advantages of SEO is that it doesn’t involve paying for ad space. While it may take a significant amount of time to improve your search engine ranking, once you do, you can earn traffic without spending a cent.

“GMITSU has engaged the services of One Stop Marketing Solutions for the past two years. Sam and his team are very efficient and the turnaround time is never a problem. The results of outsourcing our marketing to a professional service provider has been proven by the engagement and feedback we have received. We have been complimented regularly on our newly invigorated online presence. They have also been invaluable in their advices relating to event organising and online campaigns. We highly recommend One Stop Marketing Solutions to any business looking to increase their online visibility.”

Ruth Merrigan

GMIT Students' Union

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