With all of the doom and gloom that COVID-19 has brought, it could be a good time to refocus your energy on implementing a new and exciting marketing strategy for your business.
In a business and marketing sense, there has never been more urgency to be active and strategic in the actions that you take going forward. We’ve put together a few pointers to help you along the way.
Maximise the potential of social media
With a significant increase in the number of people at home with less to keep them occupied; the audience on social media has been bolstered as of late. Tell your story across whatever social media platforms you have a business profile and position your product or service as the solution to THEIR problems. Be creative and innovative, but most of all be consistent with your approach.
Use paid Google & Social Media Ads
Advertise your products or services online by utilising Google & Social Media Ads to drive traffic to your website. If you can’t do it yourself, we’ll do it for you! Alternatively, if you have more time on your hands and don’t want to increase your outgoings, why not try to learn how to do it yourself? We offer an introductory training course for businesses of all sizes which we can run remotely through Zoom.
Apply for an Online Trading Voucher
While these tips aren’t in any particular order, this is easily the most important one that we have listed! Online Trading Vouchers are grants of up to €2500 for small businesses to develop or enhance their ability to trade online. You can now claim 90% funding of a new website from your LEO – we’ll guide you through the application process.
If you have a question on any of the above, please feel free to get in touch with our team by emailing firstname.lastname@example.org